Ferrari reaffirms its ability to lead high-octane luxury experiences with its latest regional lifestyle excitement in the heart of Ras Al Khaimah. The only event of its kind was attended by an exclusive selection of GCC's most notable faces, who explored the best of the unique UAE desert landscape with the help of two Pilots from Maranello, Italy.
The group was welcomed by Ferrari on an overnight itinerary that took two of the region's most impressive hotels; Jumeirah Zabeel Saray and Ritz Carlton, Al Wadi. The ladies' touring team from Dubai to Ras Al Kahaimah, braking their tires shortly before mid-afternoon to Jebel Jais. As night fell, the group returned to the Ritz Carlton for a traditional dinner under the star-lit desert sky, for an evening filled with traditional Arab hospitality.
A memorable highlight of the trip was the dramatic hike up the Jebel Jais, regarded as one of the most exciting mountain driving experiences in the world. The twists and turns of the road and the unsurpassed views, combined by the power and performance of the Ferrari fleet, drew an unparalleled spectrum of emotions in the group, with memories lasting a lifetime.
The event has acquired the life of great passion, adrenaline and pure joy associated with the Ferrari family and the inspired, responsive, and thrilling enthusiasm of the 488, GTC4Lusso and 812 Superfast models, experienced through the eyes of some of the region's most successful talent. Ferrari once again demonstrates its ability to create moments that keep the Knight's legacy alive.
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